When I was getting into this industry, I always wondered how photographers handled the business side of things. It seemed like everyone was willing to share information on f-stops and shutter speeds but not as ready to let you look at their contracts.
I never liked that and wanted to do something about it. So, if you would like to take a look at the licensing section of my contract, head on over to NGO Storytelling and read my guest post. I wrote this article to help non-profits understand contracts, but it should be equally useful for photographers who want to work in this industry.
Photographs themselves are not scarce commodities. Style and knowledge are.
Recently, I’ve been watching a lot of videos on 3D printers like the RepRap and Maker Bot. I think the applications for photography and multimedia are huge. Imagine printing follow focuses or even lens adaptors right from home.
We are quickly approaching what some economists and science-fiction writers call the “post-scarcity economy.” A world where manufacturing becomes personal and abundance universal. A world where commerce is not determined by the value of limited goods but by the creativity of individuals.
Some people look forward to this type of economy and others fear it (what happens to gun control when you can print weapons at home?), but photographers are already living in it. In fact, we have been living in it for quite some time.
Two things pushed us into the post-scarcity economy; the first was digitization. In the “old days” you took a photo, developed a negative, and then printed a picture. There were a finite number of your photos in existence. Today, your photos are replicated time and again on your personal computer alone. Put those photos online or send them to a client and the number of copies grows exponentially. Continue reading